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Influencers earn by sharing affiliate links to their audience. When followers click on the link and make a purchase or complete a desired action, the influencer receives a percentage of the sale as commission. Over time, this creates a steady stream of passive income, especially as influencers grow their reach and continue to share these links.

Brands gain access to a network of influencers who can promote their products to targeted audiences. The platform provides brands with detailed analytics on influencer performance, allowing them to select the best influencers for their campaigns. Brands only pay for results, meaning they are guaranteed to receive value for their investment.

The platform is open to influencers of all sizes, from micro-influencers with niche audiences to large-scale influencers with significant followings. As long as the influencer has an engaged audience and is willing to promote products from partnered brands, they can sign up and start earning commissions.

The platform uses advanced tracking software to monitor every click, sale, or action made through an influencer’s unique affiliate link. Commissions are calculated based on these actions, and influencers are paid through the platform’s payment system, which supports regular payouts to their chosen method, such as PayPal.

Ethos offers a variety of tools and support features for both influencers and brands. Influencers receive personalized dashboards to track their performance, view commissions, and access marketing materials. Additionally, the platform provides customer support to help with any technical issues or questions that arise during the campaign process.